Official Kitchen Remodeling Partner
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Partner slot available
Watch how this partner helps completely transform the kitchen remodeling portion of the Sacramento House Project.
Watch the transformation →Sacramento Home Transformation Project
Help transform a home. Get your company seen.
Today → The vision
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1469 51st Street
Sacramento, California — from tired 1940s bungalow to a fully renovated Airbnb.
One house. Every trade. One story.
Content creator Kayla Freitas is bringing together a select group of Sacramento-area contractors and home improvement companies for a complete transformation — roof and landscaping to floors, kitchen and living spaces.
More than a home remodel. It's a content series.
This project is being created around something audiences already love watching: real transformations.
Instead of simply showing the finished house, Kayla plans to take her audience through the transformation — introducing the businesses making it happen, showing the work being completed and revealing the final results.
Participating companies have an opportunity to become part of the story.
Proof of experience
2 Billion+
Lifetime video views across Kayla's content
A self-made creator from Sacramento with over a decade of experience producing content that people watch, share and remember.
Guaranteed reach
10 Millions+
Guaranteed minimum views on this series across all four platforms
TikTok · Instagram · Facebook · YouTube — every demo, renovation, reveal and before/after is engineered to be watched, shared and saved by millions of home-makeover fans.
0.00M+
Followers across social media
0.0M+
TikTok followers
0K+
YouTube community
0K+
Instagram followers
0K+
Facebook followers
Social media audience and video view figures are based on publicly available platform and profile information and may change over time. The 10 Millions+ view guarantee is a projected minimum based on combined audience size, past content performance and platform distribution.
Trusted by world-class brands
The same storytelling that worked for global brands is coming to Sacramento.
Kayla has created content for some of the most recognizable companies in the world. Our Featured Transformation Partners get that same production quality, storytelling and audience — applied to their work on this house.
2 Billion+
Lifetime video views
50+
Brand partnerships
1,000+
Content pieces produced
3.46M+
Combined followers
8+
Years creating
Brand logos are shown to represent past professional content collaborations and do not imply endorsement of this project.
Meet Kayla Freitas
Kayla Freitas, known online as @travelmomoirs, is a self-made content creator, actress and U.S. Navy veteran who grew up in Sacramento and has spent years building a large audience across TikTok, Instagram, YouTube and other social platforms.
Her videos have generated more than 2 Billion views, a following in the millions, and a professional portfolio that includes content and collaborations associated with major brands such as Disney, LEGO, Honda, AT&T and Pepsi.
Kayla's strength isn't simply posting a finished product. It's creating content people want to watch.
For this project, that means taking ordinary renovation work and turning it into engaging transformation stories that introduce viewers to the companies behind the work.
View Kayla's social mediaThe Sacramento Transformation
From house to Airbnb destination
We are taking a Sacramento property and completely transforming it into an updated, attractive and memorable Airbnb.
Rather than completing the renovation behind closed doors, we're documenting the journey.
- The old
- The demolition
- The construction
- The upgrades
- The challenges
- The craftsmen
- The businesses
- The final reveal
Each major stage of the project gives us another opportunity to create highly visual transformation content.
- 01Before
- 02Demolition
- 03Transformation
- 04Reveal
- 05Airbnb Launch
The goal is to create a property people love staying in — while simultaneously creating a collection of transformation videos people love watching.
Who we're looking to partner with
We are currently interviewing companies interested in becoming Official Transformation Partners for different parts of the property.
Also interested in
- Tile
- Cabinetry
- Countertops
- Interior Design
- Home Staging
- Outdoor Living
- Pool & Spa
- Solar
- Furniture & Décor
- Cleaning & Property Preparation
- Garage Doors
- Irrigation & Sprinklers
- Artificial Turf
- Outdoor Lighting
- Pest Control
- Home Inspection
- Propane
- Septic
- Dumpster Rental
- Junk Removal
- Real Estate Photography
- 3D Tours
- Drone Videography
- Signage & Printing
- Property Management
- Home Insurance
- Title & Escrow
- Lending & Mortgage
People don't just want to see the result.They want to watch it happen.
Home renovations naturally create the type of content people stop scrolling to watch.
- A dated kitchen becoming modern.
- A damaged yard becoming an outdoor retreat.
- Old floors disappearing underneath beautiful new flooring.
- A tired exterior getting new paint.
- An unfinished space becoming something completely different.
Every contractor has before-and-after photos. We're looking to go further.
We want to tell the story between the before and the after.
That gives participating companies an opportunity to demonstrate craftsmanship instead of simply advertising it.
Don't just tell people you do great work.Let them watch you do it.
One transformation can create multiple pieces of content.
Step 01
Project begins
Step 02
Before video
Step 03
Meet the contractor
Step 04
Work in progress
Step 05
Transformation moments
Step 06
Final reveal
Step 07
Before & after
Step 08
Partner collaboration post
Depending on the size and visual impact of the project, a participating company's work may provide opportunities for several different pieces of content rather than one simple mention.
Our focus will be on creating natural, entertaining transformation content — not traditional commercials.
Imagine your company transforming this kitchen.
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A kitchen remodeling partner could potentially be featured from demolition through final reveal. Example storyline:
Video 1
- “This Sacramento kitchen hasn't been updated in years… we're changing everything.”
- Show existing kitchen.
- Introduce remodeling partner.
Video 2
- Demolition and construction.
- Introduce interesting challenges.
- Show the team working.
Video 3
- Cabinets, counters and finishes going in.
- Transformation begins becoming visible.
Video 4
- The reveal.
- Before versus after.
- Company recognition.
- Potential collaborator post.
The contractor isn't an advertisement in the story.The contractor is part of the story.
“We're transforming one Sacramento house. But we're also showcasing the businesses that make the transformation possible.”
— Kayla Freitas
Meet the companies building the transformation
Approved Official Transformation Partners are published here with their category, work, before-and-after comparisons and links to their business.
Official Flooring Partner
Partner logo
Partner slot available
Watch how this partner helps completely transform the flooring portion of the Sacramento House Project.
Watch the transformation →Official Roofing Partner
Partner logo
Partner slot available
Watch how this partner helps completely transform the roofing portion of the Sacramento House Project.
Watch the transformation →Official Landscaping Partner
Partner logo
Partner slot available
Watch how this partner helps completely transform the landscaping portion of the Sacramento House Project.
Watch the transformation →Official Painting Partner
Partner logo
Partner slot available
Watch how this partner helps completely transform the painting portion of the Sacramento House Project.
Watch the transformation →Official ADU Construction Partner
Partner logo
Partner slot available
Watch how this partner helps completely transform the adu construction portion of the Sacramento House Project.
Watch the transformation →Follow the house from day one to check-in.
Get new transformations, partner reveals and the final Airbnb launch.
Sacramento • California
Let's build something people will want to watch.
Your company already knows how to transform homes. Let's put that transformation in front of an audience.
Join Kayla Freitas and a select group of Sacramento-area businesses as we transform 1469 51st Street into an incredible Airbnb — and document the entire journey.
Limited partnership opportunities available by category.
